US Polo Ass.

Photoshoot for FW/23 Collection

S. Polo Assn., the official brand of the United States Polo Association (USPA), launched the Fall Winter Collection 2022-23, an authentic and at the same time daring collection, strongly connected to the American Style DNA of the brand. The sports-inspired theme is combined with innovation, new trends, and continuous experimentation to give life to a sophisticated and passionate collection that in each of its garments reveals a well-defined history and style. New fabrics and vibrant colors find space in this new collection Fall Winter designed for a dynamic and contemporary style inspired, as always, by the sport of polo with which the brand has an indissoluble bond.

The connection between past and present is expressed in a timeless wardrobe inspired by the colors of the American flag and enriched by warm tones such as green, mango yellow, and biscuit, skilfully mixed with milky white, sage, or powder blue shades from palettes from natural nuances. The new collection, dedicated to sportswear, is represented by warm and autumnal colors that contrast with more sober and pastel shades. The experimentation also continues in the choice of materials: jackets in mixed wool cloth, sweatshirts in brushed cotton, sweatshirts, and overshirts in cotton wool.

Sometimes it is necessary to look at the familiar in a new way. We worked on the new campaign of the world-famous brand Us Polo in cooperation with the Why Marketing Solution Agency, which did an incredible job in terms of creative direction and organization of the photo shoot, which took place on the slopes of the Titel hill near Zrenjanin.  The campaign followed the title EMBRACE THE NEW – NURTURE THE OLD.  The collection was inspired by We had a blessing with Casting for the photo shoot, beautiful Serbian top models Bojana Banjac and Stefan Knezevic who were brilliant with great positive energy from beginning to end.

Project: Fashion campaign Fall/Winter 22/23 for US Polo Assn Region – Serbia, Bosnia, Croatia, Montenegro
Brand: US POLO
Production: Inspire Shoots with Ass Why Marketing Solution
Photographer: Rale Radovic
Creative Director: Katarina Šijačić/WMS
Stylist: Lara Bunčić
Model(s): Bojana Banjac, Stefan Knežević
Make-up Artist: Gordana Sladić
Special Thanks: Executive producer: WMS
Assistant: Bojana Ugrešić
Video: Mladen Kekić
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