U.S. Polo Assn. Campaign Shooting: Embrace the New by Inspire Shoots

Translating a global brand’s DNA into a high-end visual narrative requires flawless execution. Specifically, Inspire Shoots produced this U.S. Polo Assn campaign shooting for the Fall/Winter collection, seamlessly blending their authentic American Style with contemporary editorial dynamics.

Therefore, the official brand representative, Why Marketing Solution agency, organized our production. Guided by Art Director Katarina Šijačić’s vision for “Embrace the New – Nurture the Old” and stylist Lara Bunčić’s sharp looks, we chose the raw landscapes of the Titel hill slopes. Consequently, this untamed environment provided the perfect rugged contrast to the highly structured garments.

During production, technical precision remained paramount. Photographer Rale Radović focused on seamlessly integrating the wardrobe into the natural backdrop, emphasizing movement dynamics and sculpting perfect lighting for maximum visual quality. Meanwhile, Mladen Kekić expertly captured the vibrant energy of the set, delivering a compelling behind-the-scenes visual story. Ultimately, top models Bojana Banjac and Stefan Knežević elevated the entire project with their brilliant performance, allowing us to deliver the exact sophisticated look the client demanded.