True creative vision often requires perfect timing. For the “Light of the Soul” collection, Inspire Shoots traveled to the striking landscape of Lake Bešenovo. This editorial captures the spiritual essence of the resort line, where designer Bojana Ugrešić takes center stage as both the creator and the face of the brand.
The production began in the biting cold of the pre-dawn hours. We waited for the exact moment the sun broke over the rugged excavations of the lake. These first rays of light are not just a visual element; they represent the very name and soul of the collection. The sharp, raw textures of the terrain provide a deliberate contrast to the fluid, ethereal garments.
The shoot reached its peak just as a sudden rainstorm swept across the lake. While the team found refuge in a nearby parked train, the professional equipment had already been secured. Despite the unpredictable weather, the mission was fully realized. We captured the precise transition from dawn to daylight, finalizing the editorial just as the elements shifted.