The intersection of high-end tailoring and modern architecture defines our latest editorial for Bojana Ugrešić. This mini resort collection is captured through a lens of sophisticated lifestyle, where the focus remains strictly on the silhouette. Set in the Sheraton Hotel, Novi Sad, the project highlights the synergy between sharp fashion design and a brutalist interior.
For this production, Inspire Shoots prioritized the structural integrity of the garments. The sharp lines and intentional cuts of Bojana Ugrešić’s designs find a natural echo in the hotel’s geometric forms. Rather than traditional portraiture, the imagery focuses on how the clothing inhabits a luxury environment.
The editorial execution, led by photographer Rale Radović and assistant Zoran Gatarić, emphasizes clarity and form. By utilizing the specific aesthetic of the Sheraton, we created a visual narrative that is both minimal and impactful. This collaboration showcases the designer herself as the face of the collection, bridging the gap between creation and lifestyle.