In a standout regional collaboration, Inspire Shoots produced a dynamic lifestyle campaign for Skechers, seamlessly integrating ready-to-wear fashion into Belgrade’s urban fabric. Set against the raw, industrial backdrop of Zoom Art Cafe, the shoot captures the energy of a brand that defines the modern pace of life.
Under the creative direction of Jelena Zvekić Petrović (Smart Agency Serbia), the campaign features the influential Ena Jović. Known as one of the region’s most sought-after make-up artists, Ena steps in front of the lens to showcase the perfect synergy between a busy professional life and active, everyday comfort. True to her expertise, she curated her own beauty look on set, ensuring an authentic lifestyle aesthetic.
A Multi-Channel Success: Published across the region’s most renowned fashion magazines, the campaign highlights the technical and creative execution of a high-caliber production team:
Visual Narrative: Fashion photographer Rale Radović and DP Đorđe Stojiljković captured the collection’s versatility through a mix of cinematic frames and high-energy stills.
Styling: Irena (Sixandspark) expertly paired Skechers’ latest models with contemporary ready-to-wear pieces, emphasizing a practical yet trend-focused approach.
Hair & Production: Hair stylists Jelena and Aleksandar Gligorijevski delivered effortless, natural looks, while Inspire Shoots, alongside Rollercoaster and Nemanja Grujić, managed the seamless logistics of this large-scale regional project.
CREW: